Through its Non-profit Advisors Program, the Trust hosts a series of free webinars that can help build the knowledge and capacity of your non-profit.

This webinar will help you understand how to use short-form video to increase awareness of your organisation, share your story, and engage your community. Video is one of the most powerful tools on social media today, and this session will guide you in creating content that feels authentic while driving results for your non-profit.

Experienced marketing and communications professional Zan Comerford will show you how to create video strategies that connect with your audience and motivate them to take action aligned with your mission. You’ll learn how to use video effectively on Instagram, TikTok and Facebook, from storytelling techniques to technical best practices. Real-world examples from non-profits will be shared, and there will be time to address questions specific to your organization.

Zan Comerford brings over a decade of experience helping live events, small businesses, and non-profits across Canada, the U.S., and Europe stand out online.

Speaker: Zan Comerford
Date: November 17, 2026
Time: 9:30 am to 11:00 am PT

Registration link: https://us02web.zoom.us/meeting/register/yF88RLnrT66OP9TNZfUQKg